Ben Grosser. Software For Less

Source Credit:  Content and images from Wall Street International Magazine by Wall Street International.  Read the original article - https://wsimag.com/art/66769-ben-grosser-software-for-less

arebyte Gallery presents Software for Less, an exhibition examining the cultural, social and political
effects of software on contemporary society, by US artist Ben Grosser.

Grosser’s first solo exhibition in the UK, Software for Less, will take visitors on a journey through a
pseudo tech exposition. Each work is presented as a product that could have come out of an alternative
Silicon Valley, interrogating and reimagining how software is created, operated, and sold. The exhibition
provokes the viewer to consider the influence software has on us, foregrounding social media platforms
as the main impetus; how is an interface that foregrounds our friend count changing our conceptions of
friendship? Who benefits when a software system can intuit how we feel? Ultimately, questioning how
software moulds who we are.

Grosser says: “The last twenty years have been characterized by the rise of software. Software has
enabled the web, animated the smartphone, and made possible, in the words of one big tech CEO, a
world “more open and connected.” Yet software, which is now used by billions across the planet every
day, has embedded within it the capitalist ideologies of those who make it. Coming out of growth-obsessed entrepreneurial culture from Silicon Valley in the United States, today’s software wants what its
creators want: more.

Grosser’s work bends and rewrites the rules of social media platforms to present the viewer with new and
radically different ways of interacting within this space. The show examines big tech’s fixed spaces of
consumption and prescribed interaction, as well as presenting alternative ways of experiencing them that
are not guided by the principles of growth and capitalism.

Utilising custom methods such as software recomposition, techniques such as data obfuscation, and
genres that include video supercuts and net art, Software For Less presents functional applications and
media-based artworks that produce less profit, less data, and less users. At the centre of the exhibition is
a new platform called Minus, a social network where users only get 100 posts—for life. Rather than the
algorithmic feeds, visible “like” counts, and infinite scrolls employed by big tech to induce endless user
engagement, Minus limits how much one posts to the feed, and foregrounds—as its only visible and
dwindling metric – how few opportunities they have left. Not software for more, but Software for Less.
Four new works have been commissioned and created especially for the exhibition: Platform Sweet Talk,
Minus, and both Get Less and Deficit of Less which are in dialogue with previous successful works
Get More and Order of Magnitude.

The exhibition further presents the existing pieces Get More, Order of Magnitude, Safebook, Not
For You, Twitter Demetricator, The Endless Doomscroller, and Tokenize This. Go Rando and Facebook
Demetricator are also included, the former having been recently rewritten for the exhibition’s opening and
the latter scheduled for rewriting during its run through a series of live coding sessions.

Source Credit:  Content and images from Wall Street International Magazine by Wall Street International.  Read the original article - https://wsimag.com/art/66769-ben-grosser-software-for-less