Designer of the Day: Adi Goodrich – SURFACE

Source Credit:  Content and images from Surface Magazine by .  Read the original article - https://www.surfacemag.com/articles/adi-goodrich-designer-day/

Here, we ask designers to take a selfie and give us an inside look at their life.

Age: 37

Occupation: Designer.

Instagram: @adigoodrich

Hometown: Chicago.

Studio location: Los Angeles.

Describe what you make: I’m a multi-disciplinary designer working in set design, commercial interior design, and about to launch my first-ever furniture collection called Sing-Thing. 

The most important thing you’ve designed to date: Wine & Eggs, a small store in Atwater Village known for natural wine and other household provisions. This was my first interior design project in LA, the city where I live. Being able to affect people in the place I call home with a design that brings a bit of joy into their daily life—nothing beats that. 

Describe the problem your work solves: My furniture is a solve for young, creative-minded people to purchase their first “nice” piece of furniture without emptying their bank accounts. 

Describe the project you are working on now: Sing-Thing is a furniture collection that I’ve spent the last two years creating. I build each piece in my small woodshop in LA. After working for years as a set designer—creating spaces to be used only for a day or two—I wanted to create pieces my friends could live with. Picture a wet Sophie Taeuber Arp painting that’s fallen on top of a Charlotte Perriand table. That’s the soul of Sing-Thing. I’m currently launching the furniture collection (eeek!) and just wrapped up interior design for the first retail store for the online brand, Lisa Says Gah. 

A new or forthcoming project we should know about: A bar called the Gem Room with a neighboring wine shop called Wine and Rock Shop in Yucca Valley, CA. This project is an extension of the two designs I’ve done for the same owners of Wine & Eggs and DREAMS in LA. We’re a really dreamy team when we make things together and I can’t wait for this one to be ready! These should be open in late spring. 

What you absolutely must have in your studio: Spindrift, Parliament lights (used only rarely!), no egos, and my research library.

What you do when you’re not working: Mostly walking with my partner, Sean Pecknold, and our poodle Toro. We get REALLY jazzed about art and future projects when the blood starts pumping, so it’s basically a way to exercise while brainstorming our next projects together. 

Sources of creative envy: All my favorites are dead! Charlotte Perriand, Gio Ponti, Josef Albers, Sophie Taeuber-Arp, Jean (Hans) Arp, Bob Vila, Merce Cunningham, Paul Klee. 

The distraction you want to eliminate: Admin and eating too much candy.

Concrete or marble? Marble.

High-rise or townhouse? High-rise.

Remember or forget? Forget.

Aliens or ghosts? Ghosts.

Dark or light? Dark.

Source Credit:  Content and images from Surface Magazine by .  Read the original article - https://www.surfacemag.com/articles/adi-goodrich-designer-day/